Manchester
Statement of work template for paid media and lifecycle marketing: scope, baseline and target path, and staged delivery with acceptance tests. For agencies.
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Scope a paid media and lifecycle engagement in one document your client can sign. Baseline charts, staged delivery with acceptance gates, and a GBP fee schedule sit ready to edit.
Get the agreement signed on the page
Your client reads the scope, checks the pricing, and signs in the same document. No printing, no PDF chasing.
Assemble agreements from tested sections
Drop in pricing, steps, and terms blocks, then save your best-performing scope section to reuse on the next deal.
Sign-ready on any client's screen
Your pricing tables and timelines hold their shape when a client opens the agreement on a phone between meetings.
See which terms your client reread
Heatmaps show who lingered on pricing, and session replays let you call before a doubt turns into a delay.
Know the moment they open it
Get a ping when your client views the agreement, leaves a comment on a clause, or signs.
Draft the deal with your team
Your designer tweaks the hero while your producer adjusts the pricing and deliverables, all in the same live document.
See how every part fits
The SOW opens with scope and a revenue baseline, moves through staged delivery and terms, and closes with fees, proof, and signatures. Keep what fits the engagement, drop what doesn't, and reorder anything.
Statement of Work Cover Page with Project Reference
A branded cover for Ashlar Running that identifies SOW-ASH-01, the paid media and lifecycle build, the Manchester agency and the issue date, so every stakeholder knows what the document covers at a glance.
Scope Summary and Project Timeline Overview
Explains how the SOW sits under the master services agreement and sets out the ten-week build (12 July to 17 September 2027) plus six months of managed paid media and lifecycle, giving clear boundaries from the start.
Guiding Principle: Measure, Spend, Automate
A short statement of the delivery philosophy: fix measurement first, then spend, then automate what works. It sets expectations about sequencing and builds confidence in the approach.
Revenue Baseline and MER Target Path Charts
Charts of twelve months of Shopify and GA4 revenue to 31 May 2027, with MER defined and a monthly-reviewed target path. A shared baseline makes future performance measurable and removes disputes over results.
Six-Stage Delivery Method with Acceptance Gates
A step-by-step delivery process starting with an audit of GA4, Shopify, Klaviyo and the ad accounts. Nothing goes live until it passes the SOW acceptance tests, which protects quality and reduces launch risk.
Acceptance, Data Handling and Change Control Terms
Expandable terms covering acceptance criteria, data responsibilities and change control. They apply to this SOW only and override the master agreement where they differ, making the rules of engagement easy to find.
Project Tasks, Milestones and Client Dependencies
A task list with dates for the build (12 July to 17 September 2027) and run phase (1 October 2027 to 31 March 2028). It lists dependencies such as admin access by 9 July and a named approver per phase.
Delivery Team and Comparable Past Builds
Introduces the accountable Technical Director and the leads for CRM, paid media, tracking and delivery, alongside comparable builds. It shows who is responsible and proves relevant experience.
Reporting Cadence and Looker Studio Dashboard
Defines a fixed reporting rhythm for the run phase, with every number drawn from one Looker Studio dashboard. A single source of truth keeps reviews fast, transparent and free of conflicting figures.
Fees, Day Rates and Payment Schedule in GBP
Transparent pricing in GBP plus 20 percent VAT, with role-based day rates from technical director to QA and planned media spend. Clear payment terms help finance teams approve and budget with confidence.
Client Testimonials and Proven Performance Results
Quotes from clients who signed a Mortice SOW, including a tracking fix that cut CPA from 31.40 to 24.90. Concrete, named results add credibility and reassure prospects before they sign.
Signature Block, Start Date and Access Requirements
Sets the signing deadline of Friday 2 July 2027 to hold the 12 July start, and lists the account access needed by 9 July. It explains how delays shift go-live and provides a clear path to sign.
Find your answers
Answers to common questions about writing a paid media and lifecycle statement of work for agency clients.
A complete agreement should include a cover page, a summary of the deal, the guiding principle behind it, a baseline of current conditions or standards, the delivery method, and acceptance and data terms. The baseline sets the starting point for measuring performance. The delivery method and acceptance sections define how work is handed over and approved, and how data is handled.
Start by replacing the placeholder text on the cover and in the summary with your company names, dates, and project scope. Then adjust the Principle and Baseline sections to reflect your goals and current metrics, and edit the Delivery method and Acceptance and data sections to match your workflow. Have a legal professional review the final version before signing.
Yes, the template can be edited in common word processors and exported to PDF for signing and sharing. Keep an editable Word or Google Docs copy for revisions and save a locked PDF as the final executed version. Export to PDF after all edits are complete to preserve formatting.
The baseline section records the agreed starting conditions, such as current performance levels, specifications, or existing assets. It gives both parties a fixed reference point for measuring progress and resolving disputes. A clear baseline reduces ambiguity about what counts as improvement or completed work.
Yes, the structure works for consulting, freelance, agency, and software or data-related engagements because the delivery method and acceptance sections can be tailored to any deliverable. Regulated industries such as healthcare or finance may need extra data protection and compliance clauses. Always confirm that the terms meet your local laws and industry requirements.
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